Cloudbeat.
Cloudbeat is a sustainable Bluetooth speaker designed for easy repair and recycling. To address growing e-waste from low repairability and recycling rates, it targets athletes, one of the largest user groups, through a collaboration with sportswear brand On.
For On's community, music is an essential part of movement, motivating every run, workout, and adventure. The challenge was to design a speaker that adapts seamlessly to an active lifestyle while embodying On's commitment to sustainability and circular design.
Cloudbeat is a speaker designed to help you move. Enjoy an active lifestyle through music. It seamlessly integrates into users' lifestyles, allowing them to use it during their workout sessions on the go, at home, outdoors, or more.
Cloudbeat is designed to seamlessly integrate into On’s existing product ecosystem. Its form language draws from the brand’s recognizable gradient transitions, sculptural sole motifs, and the iconic Swiss cross.
Many products today tie sustainability solely to materials. While important, this often leads to trade-offs in function or desirability. We wanted to prove that sustainable design can be high-performing and appealing. Cloudbeat stands out by focusing on repairability as well as materials. It simplifies the repair process so non-experts can fix it, making it truly user-friendly. A product is only sustainable if people want to use it—so Cloudbeat isn’t a compromise, but an upgrade. The recycled EVA backplate isn’t just eco-conscious; it improves usability. Its peelable, flexible design is intentionally made to be both satisfying and functional, giving users easy access to internal components. Every detail in Cloudbeat is thoughtfully designed to balance sustainability, usability, and experience.
Circularity is fundamental to Cloudbeat's design, ensuring the product remains within a closed-loop lifecycle. The speaker builds upon On's existing Cyclon™ program, extending its circular ecosystem beyond footwear to address e-waste. For more complex repairs, the speaker can be returned to On, where components are repaired, refurbished, or recycled before being reintegrated into the product lifecycle.
Users can find a repair guide by scanning a QR code on the back of the shipping packaging, making self-repair easier and more accessible.
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