Zara 50th Anniversary.
Baron & Baron
Packaging Design
Logo Design
Branding System
Zara is celebrating its 50th anniversary in collaboration with leading architects, designers, artists and world culture stars. As part of the anniversary project, 50 creatives have created unique items, from clothing and accessories to furniture and art objects.
We are delighted to celebrate Zara’s 50th anniversary with the creation of a special “50” logo and a unique pattern inspired by the silhouettes of the 50 exclusive pieces designed by 50 renowned creators, applied across boxes, stickers, hangtags, shopping bags, a poster, and a book.
The branding for the anniversary campaign is centered around the silhouettes of 50 unique objects contributed by the featured creatives. These silhouettes form a distinctive graphic pattern that is applied consistently across campaign assets, including posters, packaging, the website, books, and stickers.
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